At OPEN, their motto is “working hard to stay small”. They’ve done the “big company” thing, and it was time for something different. So they design the bike they want to ride themselves, they produce them, sell them to like-minded people and that’s it.
Staying small forces them to focus on what matters: Product development, taking care of customers (shops and consumers), and not much else. No sponsorships, no marketing, no complete bikes, no flashy offices or employees; we simply don’t have the time for any of that.
Open is proud to have the lightest mountain bike frame in production at 890g! These frames also accept 3-inch tires—a brilliant hardtail with a little tire cushion is a great thing.